Loyalty³ | Our Solution

	Approach
	Instant Customer Profiling
	Store Agenda
	Customer Database Composition
	Performance Graphs & Charts
	Executive Information Module

Loyalty³ provides valuable information adapted to the specific needs of each personnel level involved in the customer-loyalty initiative:

	Store Personnel
	Store Managers
	Regional Managers
	Marketing & Sales Managers
	Top Management

Sales personnel will be capable of delivering extraordinary service, which results in maximized sales, by having instant access to individual customer profile data:

	*Full Name*		*Available Rewards*
	*Birthday*		*Preferred Language (English / Spanish)*
	*Favorite Brands / Products*		*Clothing Size*
	*Average Purchase Amount*		*Restaurant Seating Preference*
	*Last Purchase Amount*		*Membership Level*
	*Last Purchase Date*		*Hobbies or Specific Interests*

This feature allows personnel at the point of sale to interact with each customer in a more personable and connecting way.

Allows store managers to maintain an updated agenda of activities to be performed in connection with customer service:

Auto-Programmed Tasks – Automatically schedule events that are dependent upon customer transactions and events. Examples include:

	Welcome Calls / E-mails - 1 day after first purchase.
	Customer Satisfaction Calls - 7 days after purchasing over $100.
	Birthday Specials Reminder E-mails - 10 days before customer’s birthday.
	Customer Retention Calls / E-mails – 2 months after last purchase.

Manually-Programmed Tasks – Specific activities to be performed by store personnel in connection with specific customers’ requests.

June 15 - Call Robert Walters - Confirm arrival of new jackets, size 42.

August 10 – Send SMS to Judy Smith – Notify that dress alteration is

completed

December 15 – Send email to all customers - Begin Christmas Sale Campaign.

By using this tool, store managers may monitor customer service-related activities that are scheduled to be performed on a daily basis. This visibility ensures that commitments are accurately fulfilled.

Marketing and sales managers can easily view a high-level summary of customers within your loyalty program by targeting any of the customer database criteria:

	*Sex*		*Last Purchase Date*
	*Age*		*Favorite Brands / Products*
	*State*		*Preferred Payment Method*
	*Average Purchase Amount*		*Rewards Earned*
	*Last Purchase Amount*		*Membership Level*

Managers may monitor, on a real time basis, the program’s key performance indicators:

	*Member Enrollment*
	*Sales*
	*Average Purchase Ticket*
	*Redemption Rate*

For ease of use when analyzing performance metrics, the collected data can be displayed in graphs and charts that are filtered by each of the following:

	*Region*
	*Store*
	*Sales Personnel*

Allows top management to monitor a simple, one-page view of the program’s key performance indicators:

	*Member Enrollment*
	*Sales*
	*Average Purchase Ticket*
	*Redemption Rate*
	*Profitability Indexes*

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