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Allows you to easily identify and generate contact lists of specific customer segments by combining personal and purchase related variables. Available variables include:
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Once you have selected your target group, you can easily implement direct-marketing campaigns through Loyalty³´s integrated communication interfaces:
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Direct Mailing – Generate customer data lists that can immediately be used in direct-mailing campaigns.
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E-Mail Marketing – Easily implement custom e-mail campaigns through our integrated e-mail marketing engine. |
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SMS Messaging – Provide your customers with tailor-made promotions sent directly to their mobile phone through our integrated SMS marketing engine. |
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Call Center – Providing you with
a customer service management tool ready to be used by your telephone operators. |
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Easily integrate customized parameters such as customer name, reward balance, membership level and specific messages into any direct communication campaign. |
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You are capable of measuring, on a real-time basis, the performance of any direct-marketing campaign: messages received (e-mail and SMS), messages read (e-mail), click-through
(e-mail), sales and profitability. |
